How it Began

Ideas often come in the oddest locations. For us, it was under a water fountain, next to the bathroom at a New York City innovation festival.

Our co-founders Jacob and Kyle found themselves in a situation we have all been in; both of their phones were dying and they needed a place to plug in. Like all conferences, outlets are at a premium, and all of them were taken. Except for one outlet next to the bathroom.

We went to plug in our phones there and realized the problem:

1) Phone batteries can die, especially if you are going all day and not hyper vigilant about charging your phone.

2) There are some moments in which having a fully charged phone enhances the experience; it's a necessity.

3) Traditional charging infrastructure, such as outlets, are always hard to come by or in an inconvenient location which takes you away from the action.

We felt this problem shouldn’t exist, and the idea for the Joy Boost Charge was created. Now, no one has to miss out on life just because of a dead phone battery.